Ali B. Mahmoud

Ali B. Mahmoud
University of Wales Trinity Saint David | TUC?·?School of Business

22.64
?·?
PhD (Marketing); PhD (HRM); MRes, MSc, BSc, FHEA, FCIM, MABP

About

72
Publications
225,167
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221
Citations
Introduction
I am an enthusiastic learner and a passionate educator and researcher in interdisciplinary business psychology (from both marketing and HR perspectives), a cartoonist and a musician. I love data science and stats and enjoy working with all sources of data :) Current research interests: Topics related to Consumer Behaviour, Work Psychology, Wartime Perceptions, and Research in Higher Education. Methods: Including but not limited to: Quantitative Multivariate Research, Thematic Analysis, and Mixed Methods I'm open to any research collaborations that have a cause dedicated to the good of our world. I fully adopt inclusivity towards working with scholars from any country or context. Please see projects that I'm currently working on and/or share with me your thoughts.

Publications

Publications (72)
Article
Full-text available
This study addresses the effectiveness of political advertising in an extreme context, during a wartime. A self-administered cross-sectional survey was used to collect data during the 2016 parliamentary elections in Syria. Structural equation modelling was utilized to test the hypothetical model and its invariance related to political involvement....
Article
Full-text available
Purpose - The primary purpose of this research is to examine generational differences in valuing the sources of employees’ overall motivation in the workplace across Generation X, Generation Y and Generation Z with a view of assisting managers in making employment decisions and maintaining multigenerational staff. Design/methodology/approach – Th...
Article
Full-text available
Background This study examines the relationships between childhood food allergy and parental unhealthy food choices for their children across attitudes towards childhood obesity as mediators and parental gender, income and education as potential moderators. Methods We surveyed parents with at least one child between the ages of 6 and 12 living in...
Article
Full-text available
Our research reports an empirical analysis of a path model linking job insecurity to organisational citizenship behaviour (OCB) via two mediators, i.e., intrinsic motivation and job satisfaction. The aim is to evaluate the path model invariance across three generational cohorts, i.e., generation X, generation Y, and generation Z. A sample of employ...
Chapter
Full-text available
Similar to its sisters, the Fourth Industrial Revolution (Industry 4.0) has sparked varying sentiments and views regarding the ethicality and effectiveness of employing Artificial intelligence (AI) tools in Human Resource Management (HRM) in a way that triggers the need for a synthesis of current published work on the different views in that respec...
Chapter
Full-text available
The article is a systematic literature review of fundamental theories that fame small and medium business (SME) success. The chapter examines how they specifically impact The results showed that RBV, DCV and UET become relevant in articulating the value inherent to the internal resources in SME (which render their capabilities dynamic). In contrast...
Chapter
Full-text available
The chapter develops and suggests a theoretical model aiming to determine the relationships among social media technologies, customer experience flow, customer relationship management, brand loyalty, word of mouth, firm performance, and customer engagement. The significant contributions of the chapter are expected to the theory of marketing communi...
Preprint
Both employers and higher education institutes acknowledge Creativity as a critical skill that all marketing graduates need to be equipped with upon entering the job market. In particular, creativity needs to exist within the marketing curriculum and be regarded as an integral part of the academic programmes offered at business schools. Whilst a nu...
Book
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Migration Practice as Creative Practice: An Interdisciplinary Exploration of Migration presents an in-depth evaluation of the contributions made by migrants to modern socio-economic structures. Leading with discussion of the historical construction of migration and what it signifies in the modern globalised economies, an interdisciplinary range of...
Chapter
Full-text available
Many scholars on migration studies argue that migrants’ stories are first experienced, and then communicated and told. This chapter is intended for addressing the methodological aspects of narrative analysis in migration scholarship. The chapter provides a review of the employment of narrative analysis to conduct empirical investigations that inclu...
Chapter
Full-text available
The world continues to observe the occurrences of armed conflicts, economic crises, and other dehumanising circumstances. And such events have forced vast numbers of innocent people to flee their 顺心彩票s with little hope of finding some safe place where they could collect themselves together and start a new life. In this regard, human migration is on...
Article
Full-text available
This study represents a scholarly endeavour to explore the effects of Covid-19 perceptions on customer orientation via job insecurity, burnout and workplace motivation alongside generational effects non-equivalency amongst a sample of customer service employees working in different businesses located in three countries in the MENA region. We receiv...
Chapter
Full-text available
This research examines how political advertising is operated in a volatile context, such as a state of war or instability. The study employed a self-completing cross-sectional survey to gather the data in the period of the 2016 Syrian elections for members of parliament. The research tested the hypothetical model and its equivalency related to poli...
Chapter
Full-text available
Many academic scholars argue that the goal of using artificial intelligence (hereafter, AI) in business has been to serve humans in performing their jobs. Yet, some scholars refute such arguments and warn against potential threats of AI to humankind in the future. AI or machine intelligence comprises three main aspects, i.e., learning, reasoning, a...
Article
Full-text available
This research investigates resettlement stress among African migrants in Australia and how migrants manage stress. The research used 30 semi-structured interviews with African migrants in Western Australia. Participants used various strategies, including reliance on family as a community and on God –usually constructed by alliance rather than kinsh...
Conference Paper
Full-text available
The current study represents a first of its kind attempt in the Carribian to empirically investigate the performance appraisal system effectiveness represented by employees' attitudes towards it and how these attitudes predict the employees' organisational outcomes like deviant behaviour, trust, organisational citizenship behaviours (OCBs), and tur...
Presentation
Full-text available
The current study represents a first of its kind attempt in the Carribian to empirically investigate the performance appraisal system effectiveness represented by employees’ attitudes towards it and how these attitudes predict the employees’ organisational outcomes like deviant behaviour, trust, organisational citizenship behaviours (OCBs), and tur...
Article
Full-text available
This article examines the developing world expatriates' experience of 顺心彩票sickness when they are deployed to western countries. The research considers the consequences of being 顺心彩票sick on the expatriates and their organisations; the paper then clarifies the strategies used by the expatriates to cope with the condition. The research employed qualit...
Poster
Full-text available
This infographic illustrates ASBULS. ASBULS is a multi-dimensional measure/scale for anti-social behaviour in a higher education setting. Keywords: ASBULS, validation, higher education, consumerism, antisocial behavior, antisocial personality disorder, anti-social behaviour, measurement model, scale construction, scale development, social psycholo...
Article
Full-text available
This study examines generational differences in valuing the sources of motivation in workplace behaviour between millennials and older generations, with a view to assist managers in making employment decisions and maintaining multigenerational staff in the services sector. Based on systematically sampled data, the authors used Gagné et al.’s Multid...
Article
Full-text available
Abstract: The purpose of this research is to construct and validate a multi-dimensional scale of Anti-social Behaviour (hereafter ASB) in a Western higher education context (i.e. USA). To achieve this, four studies, each with a different sample, were performed. Study 1 (n = 150) followed an exploratory design to generate a pool of potential items...
Article
Full-text available
The present research was conducted in Syria during the crisis conditions facing the nation in the years 2011-2014. We hypothesized that the broad effects of the Personal Experience of Wartime Crisis (PEoWTC) would be strongly and positively associated with increased job insecurity. We reasoned that employees are likely to experience intense unpredi...
Article
Full-text available
We investigated the effects of parent’s gender, education, and attitudes towards childhood obesity on parents’ unhealthy food choices for their children and how these effects might be moderated by child and/or parent food allergy. A random sampling procedure returned 206 valid responses of parents who had children aged between 6 and 12 years old. A...
Presentation
Full-text available
We aimed to empirically test the effects of wartime crisis perceptions on students’ attitudes towards cheating behaviours.
Conference Paper
Full-text available
We aimed to empirically test the effects of wartime crisis perceptions on students’ attitudes towards cheating behaviours. Student integrity has been an area of interest since the beginning of formal education (Jereb, et al., 2018). Furthermore, there has been increasing work done on academic integrity and student dishonesty as the topic is deemed...
Preprint
Full-text available
p>The sample accounted for a total of 173 respondents. There were twenty-six (26) departments that responded to the study. The majority of the respondents were in the job ranks of Senior and Middle Management, combing a percentage total of six-one percent (61%) and forty-three percent (43%) held a graduate degree/diploma. There was only a six perce...
Preprint
Full-text available
This research aims to explore the impact of knowledge management on performance, essentially through employee engagement, succession planning and leadership development. The research uses a case study approach by examining the Public Sector of the Virgin Islands. We draw upon two survey instruments to analyse the variables in our model: Knowledge M...
Conference Paper
Full-text available
This research examines how political advertising is operated in a volatile context, such as a state of war or instability. The study employed a self-completing cross-sectional survey to gather the data in the period of the 2016 Syrian elections for members of parliament. The research tested the hypothetical model and its equivalency related to poli...
Article
Full-text available
Purpose This study aims to assess consumers’ beliefs in three Middle Eastern Arab countries regarding attitudinal and behavioural responses towards permission-based direct email marketing (hereafter DEM) and the moderating role of gender in the hypothesised path model. Design/methodology/approach Structural equation modelling was used to test the...
Article
Full-text available
The research aims to empirically validate a multi-dimensional measure of total quality management (TQM) benchmarking within a humanitarian setting. This study is the first to investigate the dimensionality of the TQM benchmarks as used by international non-governmental organisations (INGOs). The proposed four-dimensional construct for measuring qua...
Article
Full-text available
顺心彩票 quality in health care institutions is an emerging phenomenon, and many hospitals are concerned about providing quality service to their patients based on information obtained by the patient’s perceptions of service quality. First, we aimed to determine patients’ perception of service quality offered at Council for Health 顺心彩票 Accreditat...
Preprint
Full-text available
Layman's Abstract: 顺心彩票 quality in healthcare institutions is an emerging phenomenon and many hospitals are concerned about providing quality service to their patients based on information obtained by the patient’s perceptions of service quality. Firstly, we aimed to determine patients’ perception of service quality offered at COHSASA-accredite...
Conference Paper
Full-text available
Social networking sites have become an important means of communication used for professional, private, recreational, or information purposes. Many studies have shown that the way we present ourselves on Facebook depends on some personality dimensions. The important question is whether this relation is universal or depends on culture. The main aim...
Article
Full-text available
Utilising qualitative techniques, this research is aimed at investigating total quality management (TQM) implementation practices within a humanitarian setting. The extensive survey instrument of professionals working for the UN organisations operating in the Middle East is used to reveal TQM use within International Non-Government organisations (I...
Preprint
This study addresses the effectiveness of political advertising in an extreme context, i.e., in wartime. A self-administered cross-sectional survey was used to collect data during 2016 parliamentary elections in Syria. Structural equation modelling was conducted to test the hypothetical model and its invariance related to political involvement. Our...
Preprint
Full-text available
Total Quality Management (TQM) is a strategic approach of upholding high benchmarks of work in every single phase of a firm's processes based on the commitment of all parties (that are involved in this firm’s activities) to improving the quality of goods or services. We were motivated by the paucity of peer-review studies focusing on the plight of...
Article
Full-text available
Loneliness, Friendship, and Facebook Intrusion. A Study in Poland, Slovakia, Syria, Malaysia, and Ecuador With the increa sing popu larity of Facebook, a new social phenomenon connected with its extensive use has appeared: namely, Facebook intrusion. The main aim of the study was to examine the mediating role of loneliness in the relation between f...
Conference Paper
Full-text available
The civil war in Syria embodies a vicious combat amongst many factions. The armed conflict has reached into almost all places in Syria, including the heart of the nation’s capital, Damascus (Mahmoud & Reisel, 2015). Such hostilities have imposed humanitarian, medical, economic, psychological and social ramifications on the majority of citizens in S...
Conference Paper
Full-text available
This research aims to explore the impact of knowledge management on performance, essentially through employee engagement, succession planning and leadership development, using the SECI model developed by Nonaka and Takeuchi, 1996 (Forst, 2012). The research uses a case study approach by examining the Public Sector of the Virgin Islands. We draw upo...
Conference Paper
Full-text available
This study aims to validate a scale measuring university students’ attitude towards plagiarism in a Middle Eastern Arabic speaking context. We used Koul’s (2007) plagiarism survey to collect data from both public and private university students between 2015-2016. Using confirmatory factor analysis, exploratory factor analysis and reliability tests,...
Conference Paper
Full-text available
This research addresses the effects of employee commitment on readiness to change in an engineering company in Hong Kong. A self-administered, cross sectional survey, was used to collect data in 2017 measuring the variables: employee commitment, and four components of employees’ attitudes towards readiness to change. The majority of the sample were...
Conference Paper
Full-text available
The use of performance appraisal systems has been actively popular amongst organizations, and these evaluative tools continue to be employed as driving forces in strategic planning and performance. In a report carried out by the Chartered Institute of Personnel and Development CIPD (2013), within some organizations, they found that 81.3 % of the su...
Conference Paper
We aimed to examine generational differences in valuing the sources of motivation in workplace behaviour between millennials and older generations with a view of assisting managers in making employment decisions and maintaining multigenerational staff in the services sector. Based on systematically sampled data, we utilised MWMS to measure the diff...
Conference Paper
Full-text available
Any organization, marketing services, or products that desire growth and sustainability in the hypercompetitive environment of the 21st century must be able to provide services and products that can meet the ever-changing needs of customers. To be able to gain competitive advantage, an organization must provide quality services that can engender cu...
Conference Paper
Full-text available
SMS advertisements have emerged as one of the promotional tools used by cellular telephony providers in the Syrian Arab Republic, where these advertisements are contained in the form of short text messages to consumers’ cellular phones. Similar to other advertising methods, advertisers should evaluate the effectiveness of SMS as an advertising medi...
Presentation
Full-text available
This study aims to assess Syrian consumer’s beliefs and attitudes towards SMS advertisements, and investigating the relationships among the related dimensions.
Article
Full-text available
This study examines and compares word of mouth (WOM) behaviour among university students in Syria. To date, little is known about this important phenomenon which is surprising given the deregulated education market in Syria that allows for private universities to compete for students alongside public universities. Using a mixed methods research des...
Conference Paper
Full-text available
Little is known about Middle Eastern consumers’ attitudes and behavioral responses towards email advertising. This study is aimed at assessing Middle Eastern consumers’ beliefs regarding attitude and behavioral responses toward e-mail advertising and moderating role exerted by gender over the path model. A cross-sectional survey was conducted among...
Article
Full-text available
The purpose of this paper is to explore the path of motivation leading to organizational commitment resulting in reduced turnover intentions (TIs). It examines the relationship between dimensions of motivation (amotivation, introjected regulations (IRs) and intrinsic motivation (IM)) with dimensions of commitment (affective, normative and continuan...
Poster
Full-text available
The general aim of our paper is to determine whether the cultural and psychological factors have influence on Facebook use. We check this relations among five countries: Poland, Slovakia, Syria, Ecuador and Malesia. These countries were selected as they differ as far as political, industrial, economic, societal, and technological development is con...
Article
Full-text available
This study aims at developing and empirically testing an integrated model incorporating the factors that form university image in Syria. The study used a quantitative survey of students at Syrian universities. A pre-test of the questionnaire was undertaken using a convenient sample of 40 students. Thereafter, a sample of 259 students was used to te...
Technical Report
Full-text available
The SERVPERF--Arabic Version (Mahmoud & Khalifa, 2015) is a translated version of the original SERVPERF 顺心彩票 Quality Measure (Cronin & Taylor, 1992), which assesses service quality perceptions among customers. To explore SERVPERF dimensionality in the Syrian context and to assure students’ understanding of the instrument items, a pilot study was...
Article
Full-text available
The present study aimed at assessing Syrian consumers’ beliefs about, attitude, and behavioral responses toward e-mail advertising and investigating the relationships among those variables. A cross-sectional survey was conducted and it yielded 273 valid responses. The proposed model was analyzed and tested using a structural equation modelling appr...
Article
Full-text available
This study aims at developing and empirically testing an integrated model incorporating the factors that form university image in Syria. The study used a quantitative survey of students at Syrian universities. A pre-test of the questionnaire was undertaken using a convenient sample of 40 students. Thereafter, a sample of 259 students was used to te...
Conference Paper
Full-text available
Organizational research in marketing suggests that internal marketing is an important aspect in creating a team-based culture. Inherent in any analysis of the work environment is the perception of employees regarding factors such as job satisfaction and security of tenure. Negative perceptions of these factors often result in lower morale, decrease...
Article
Full-text available
Purpose – This study aimed at confirming the factorial structure of SERVPERF based on an exploration of its dimensionality among Syrian universities’ students. It also aimed at assessing the perceived service quality offered at these universities. Design/methodology/approach – A cross-sectional survey was conducted targeting students at Syrian univ...
Article
Full-text available
? Purpose: The goal of this research is to investigate the relationships among Syrian consumers’ information motivation and beliefs about and attitude towards web advertising. ? Design/methodology/approach: A cross-sectional investigation is conducted and the proposed model is tested and revised using Structural Equation Modeling (SEM) technique ?...
Article
Full-text available
Purpose - This research aims at investigating the relationships among patient satisfaction, and nurses’ job security, job satisfaction, and obedience OCBs within the setting of private hospitals in Damascus and Rural Damascus Governorates. Design/methodology/approach - A cross-sectional survey conducted within private hospitals in Damascus and Rur...
Conference Paper
Full-text available
The present research was conducted in Syria during the revolutionary conditions facing that nation in the years 2012-2013. We hypothesized that the effects of revolutionary conditions would be strongly and positively associated with increased job insecurity. Since this line of inquiry has no prior precedent, the research is exploratory and contribu...
Article
Full-text available
The goal of this research is to determine the dimensions of beliefs about internet advertising affecting Syrian consumers’ attitudes and behaviors towards internet advertising. The results indicate that Attitudes are influenced positively by information, and entertainment; and negatively by irritation and values’ corruption. Irritation positively i...
Thesis
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Article
Full-text available
Abstract: The assessment of health service quality is considered one of the key indicators used by decision makers in the process of enhancing the quality of the health services provided in hospitals. This study aims at investigating the dimensionality of the perceived quality of health services in respect to patients’ perspectives being treated at...
Article
Full-text available
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Thesis
???????? ?????? ??????? ??? ??????: ??? ???? ?????. ????? ????????: "????? ????? ??????? ??? ??? ?????? ?????? ??????? ?????? ??????? ???????? ???????? ????????? ?????? ??? ????? - ????? ??????? ??? ??????? ?????? ?? ??????? ???? ???? ????". ??????? ?????????: ??? ??????? ????? ???????? ????? ???????? ??????? ???????? ?????????? ???????? ???? ?????...
Preprint
The importance of job satisfaction shown in previous research implies that we need to measure what we are supposed to measure when it comes to assess this construct. The goal of this research is test for the confirmatory factorial validity of Job Satisfaction Survey within the Syrian context. A cross-sectional survey was conducted using a sample of...
Article
Full-text available
The assessment of health care service quality is considered one of the important indicators utilized by decision makers in the process of enhancing and developing the quality of the health care services provided through hospitals. This study aims at assessing patients' perception towards the quality of health care services provided at the public ho...
Article
This research aims to investigate the differences between males and females regarding their beliefs about and attitudes towards online advertising. That is, a survey resulted in (432) valid questionnaires, were collected in Damascus, Syria. The findings indicate that males have more positive beliefs about online advertising comprising: "Information...
Technical Report
Full-text available
Job Satisfaction has been considered one of the crucial issues in the field of Behavioral Sciences within all sectors in which the hospital sector is one of them. This research aims at investigating the influence of Gender, and Job Description on Job Satisfaction among nurses in Public Hospitals in Damascus using a survey of (182) subjects. Results...
Technical Report
Full-text available
This research aims to assess Syrian consumers’ beliefs about and, attitudes, intentions, and behaviours towards SMS ads and investigating the relationships among the dimensions related, since those variables are indicators to advertising effectiveness, as the literature shows. Using a sample of (336) Syrian consumers. Results indicate that Syrian c...

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Projects (23)
Project
We aim to cross-culture validate ASBULS (The only valid and reliable multi-dimensional measure of antisocial behavior in higher education). See the original publication: https://bit.ly/3gk90fg
Archived project
Upon the birth of the second decade of the twenty-first century, the exponential increase of AI employability has reached new records regarding almost every function and department at modern businesses. Nevertheless, the human resource, i.e., people, remains the most valuable asset to any firms, especially within the services sector. Furthermore, the human factor, according to the cogent argument of many AI theorists, is still not replaceable by the machines, at least, on the foreseen future. In this regard, Human resources (HR) professionals are promoting the growing use of software-enhanced modules, to potential job applicants, for precision, cost cut, and time-saving efficiency. However, other scholars (e.g., Goodman, 2017) regard the features of such algorithms as somewhat elusive, and when compared to traditional evaluation and recruiting methods, work in this area is somewhat lagging behind in terms of data protection and the use of proper testing tools, as well as validity checking. A recent study, by Van Esch et al. (2019), shows that adopting AI recruitment will not lower the likelihood of people applying for jobs that way as long as their attitudes are positive towards that technology. Thus, this chapter serves as a scholarly attempt to shed light on AI human resourcing literature, mainly by synthesising how companies could market this approach of recruitment to job applicants. Besides, what opportunities and threats could the adoption of AI staffing bring in terms of sustainability and competitiveness.